Disciplines
Brand Identity
Logo Design
Creative Direction
The UEFA Europa League is more than a football competition. It’s a collision of cultures, cities, playing styles and supporters united by intensity, ambition, and the pursuit of European glory.
This project reimagines the Europa League identity through the lens of 'A Fusion of Energy.' The challenge was to create a visual system that captures the raw emotion of football while reflecting the tournament’s role as a meeting point for diverse clubs, nations and narratives across Europe.
The identity balances structure and dynamism. Sharp geometry establishes clarity and competitiveness while fluid motion and layered compositions express momentum, passion and unpredictability.
Digitally, the experience amplifies storytelling and engagement. Match coverage, player moments, fixtures and highlights are brought to life through motion-led transitions and immersive layouts that mirror the pace of the game. Energy flows through every interaction from pre-match build-up to post-match analysis.
The result is a contemporary identity that celebrates football as a shared emotional spectacle positioning the UEFA Europa League as a competition defined by unity through difference a powerful fusion of energy on the European stage.
Disciplines
Brand Identity
Logo Design
Creative Direction
The UEFA Europa League is more than a football competition. It’s a collision of cultures, cities, playing styles and supporters united by intensity, ambition, and the pursuit of European glory.
This project reimagines the Europa League identity through the lens of 'A Fusion of Energy.' The challenge was to create a visual system that captures the raw emotion of football while reflecting the tournament’s role as a meeting point for diverse clubs, nations and narratives across Europe.
The identity balances structure and dynamism. Sharp geometry establishes clarity and competitiveness while fluid motion and layered compositions express momentum, passion and unpredictability.
Digitally, the experience amplifies storytelling and engagement. Match coverage, player moments, fixtures and highlights are brought to life through motion-led transitions and immersive layouts that mirror the pace of the game. Energy flows through every interaction from pre-match build-up to post-match analysis.
The result is a contemporary identity that celebrates football as a shared emotional spectacle positioning the UEFA Europa League as a competition defined by unity through difference a powerful fusion of energy on the European stage.
