Disciplines
Brand Identity
Logo Design
Creative Direction
The Landmark London is a five-star hotel renowned for its sense of luxury, grandeur and calm in the heart of the city.
The brief was to design a refined wedding brochure alongside a quarterly newsletter ensuring both materials reflected the hotel’s premium positioning and exceptional level of service.
Challenge
The Landmark London already holds a strong reputation for elegance and heritage. The design needed to complement this prestige without overpowering it capturing the romance and exclusivity of its wedding offering while maintaining consistency with the wider brand.
Both the brochure and Food & Beverage newsletter had to feel aspirational yet informative balancing beautiful presentation with clear structured content.
Approach
The design direction centred on understated luxury. A refined typographic system, generous white space and carefully paced layouts created a sense of calm and sophistication.
For the wedding brochure, I also art directed the photography to ensure it aligned seamlessly with the visual tone of the design. The imagery focused on natural light, architectural details, and intimate moments capturing both the scale of the venue and the emotion of the occasion.
The quarterly newsletter adopted a complementary aesthetic with a more editorial layout maintaining the premium feel while prioritising clarity and readability.
Paper stock and print finishes were selected to enhance the tactile quality reinforcing the hotel’s five-star experience.
Outcome
The final materials reflect The Landmark London’s reputation as a luxury destination. Both the wedding brochure and newsletter communicate elegance, attention to detail and exceptional service providing beautifully crafted touchpoints that align seamlessly with the hotel’s brand experience.
Disciplines
Brand Identity
Logo Design
Creative Direction
The Landmark London is a five-star hotel renowned for its sense of luxury, grandeur and calm in the heart of the city.
The brief was to design a refined wedding brochure alongside a quarterly newsletter ensuring both materials reflected the hotel’s premium positioning and exceptional level of service.
Challenge
The Landmark London already holds a strong reputation for elegance and heritage. The design needed to complement this prestige without overpowering it capturing the romance and exclusivity of its wedding offering while maintaining consistency with the wider brand.
Both the brochure and Food & Beverage newsletter had to feel aspirational yet informative balancing beautiful presentation with clear structured content.
Approach
The design direction centred on understated luxury. A refined typographic system, generous white space and carefully paced layouts created a sense of calm and sophistication.
For the wedding brochure, I also art directed the photography to ensure it aligned seamlessly with the visual tone of the design. The imagery focused on natural light, architectural details, and intimate moments capturing both the scale of the venue and the emotion of the occasion.
The quarterly newsletter adopted a complementary aesthetic with a more editorial layout maintaining the premium feel while prioritising clarity and readability.
Paper stock and print finishes were selected to enhance the tactile quality reinforcing the hotel’s five-star experience.
Outcome
The final materials reflect The Landmark London’s reputation as a luxury destination. Both the wedding brochure and newsletter communicate elegance, attention to detail and exceptional service providing beautifully crafted touchpoints that align seamlessly with the hotel’s brand experience.
