Disciplines
Brand Identity
Logo Design
This project focused on creating a brand identity for a company specialising in clock design and watchmaking guided by a minimal and stylistic approach. The aim was to reflect the precision, craftsmanship and quiet confidence behind their work.
Approach
The identity was built around simplicity and restraint, allowing the product to speak for itself. Every element was carefully considered from typography and spacing to tone and visual balance mirroring the brand’s dedication to detail and timeless design.
Outcome
The resulting identity feels refined and purposeful, supporting the brand’s positioning within a considered design-led market. It provides a cohesive visual language that complements their clocks and watches while allowing room for the brand to evolve over time.
Disciplines
Brand Identity
Logo Design
This project focused on creating a brand identity for a company specialising in clock design and watchmaking guided by a minimal and stylistic approach. The aim was to reflect the precision, craftsmanship and quiet confidence behind their work.
Approach
The identity was built around simplicity and restraint, allowing the product to speak for itself. Every element was carefully considered from typography and spacing to tone and visual balance mirroring the brand’s dedication to detail and timeless design.
Outcome
The resulting identity feels refined and purposeful, supporting the brand’s positioning within a considered design-led market. It provides a cohesive visual language that complements their clocks and watches while allowing room for the brand to evolve over time.
Year
2025
Disciplines
Brand Strategy
Brand Positioning
Naming
Tone of voice
Market Research
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Photography Guidelines
Motion Identity
This project focused on creating a brand identity for a company specialising in clock design and watchmaking guided by a minimal and stylistic approach. The aim was to reflect the precision, craftsmanship and quiet confidence behind their work.
Approach
The identity was built around simplicity and restraint, allowing the product to speak for itself. Every element was carefully considered from typography and spacing to tone and visual balance mirroring the brand’s dedication to detail and timeless design.
Outcome
The resulting identity feels refined and purposeful, supporting the brand’s positioning within a considered design-led market. It provides a cohesive visual language that complements their clocks and watches while allowing room for the brand to evolve over time.
