Disciplines
Brand Identity
Logo Design
Creative Direction
Trinity Place, located on Nassau Street in Dublin was repositioned as a destination for high-end luxury shopping and one of the city’s most desirable retail locations. The aim was to create a strong visual presence that would elevate the street’s perception while standing out within a busy urban environment.
Challenge
As a high-footfall city street, Trinity Place needed a visual identity that could cut through the noise without relying on bold colour or overt branding. The challenge was to signal luxury and desirability in a subtle, confident way appealing to premium retailers while resonating with a design-conscious audience.
Approach
The creative direction centred on restraint and contrast. Rather than competing with surrounding signage and colour, the identity leaned into a timeless black-and-white aesthetic inspired by high-end fashion, art and design.
Outcome
The result is a strong cohesive identity that repositions Trinity Place as a premium retail street within Dublin. The restrained use of black and white photography delivers both impact and longevity, creating a visual language that feels timeless, confident and unmistakably high-end.
Disciplines
Brand Identity
Logo Design
Creative Direction
Trinity Place, located on Nassau Street in Dublin was repositioned as a destination for high-end luxury shopping and one of the city’s most desirable retail locations. The aim was to create a strong visual presence that would elevate the street’s perception while standing out within a busy urban environment.
Challenge
As a high-footfall city street, Trinity Place needed a visual identity that could cut through the noise without relying on bold colour or overt branding. The challenge was to signal luxury and desirability in a subtle, confident way appealing to premium retailers while resonating with a design-conscious audience.
Approach
The creative direction centred on restraint and contrast. Rather than competing with surrounding signage and colour, the identity leaned into a timeless black-and-white aesthetic inspired by high-end fashion, art and design.
Outcome
The result is a strong cohesive identity that repositions Trinity Place as a premium retail street within Dublin. The restrained use of black and white photography delivers both impact and longevity, creating a visual language that feels timeless, confident and unmistakably high-end.
