Disciplines
Brand Identity
Logo Design
Creative Direction
Veneti is a contemporary residential development in Poole, one of the most desirable coastal locations in the UK and an area set for record-breaking investment and growth.
The brief was to position Veneti as a collection of luxurious yet attainable apartments, appealing equally to investors seeking strong returns and owner occupiers looking for lifestyle-led coastal living.
The Challenge
The development needed to sit confidently within a competitive property market. It had to feel premium without appearing out of reach, aspirational yet grounded in real value.
The Approach
The positioning centred on accessible luxury, elevating the perception of the development through refined design, tone, and presentation while reinforcing its strong investment potential.
The visual identity was crafted to feel calm, modern, and confident. Clean typography, generous white space, and a restrained colour palette were used to communicate quality and longevity.
Imagery focused on light, space, and coastal atmosphere, reinforcing both lifestyle aspiration and location value.
Outcome
Veneti was successfully positioned as a desirable residential opportunity in one of the UK’s most sought-after locations. The brand communicates sophistication without excess — appealing to investors through clarity and confidence, and to owner occupiers through warmth and lifestyle appeal.
The result is a cohesive identity that supports sales, builds trust, and reflects the ambition of both the development and its setting.
Disciplines
Brand Identity
Logo Design
Creative Direction
Veneti is a contemporary residential development in Poole, one of the most desirable coastal locations in the UK and an area set for record-breaking investment and growth.
The brief was to position Veneti as a collection of luxurious yet attainable apartments, appealing equally to investors seeking strong returns and owner occupiers looking for lifestyle-led coastal living.
The Challenge
The development needed to sit confidently within a competitive property market. It had to feel premium without appearing out of reach, aspirational yet grounded in real value.
The Approach
The positioning centred on accessible luxury, elevating the perception of the development through refined design, tone, and presentation while reinforcing its strong investment potential.
The visual identity was crafted to feel calm, modern, and confident. Clean typography, generous white space, and a restrained colour palette were used to communicate quality and longevity.
Imagery focused on light, space, and coastal atmosphere, reinforcing both lifestyle aspiration and location value.
Outcome
Veneti was successfully positioned as a desirable residential opportunity in one of the UK’s most sought-after locations. The brand communicates sophistication without excess — appealing to investors through clarity and confidence, and to owner occupiers through warmth and lifestyle appeal.
The result is a cohesive identity that supports sales, builds trust, and reflects the ambition of both the development and its setting.
