Disciplines
Brand Identity
Logo Design
Creative Direction
ID Packaging is an eco-friendly bespoke packaging provider offering custom printing and storage solutions for clients.
The brief was to refresh the existing brand identity, modernising its look and improving its flexibility particularly across digital platforms.
The Challenge
While the company had an established identity, it lacked consistency and impact in digital formats. The brand needed to feel more contemporary and vibrant while still retaining recognition and trust built over time.
The Approach
The colour palette was modernised to feel fresher and more energetic helping the brand stand out in a competitive market. Typography and layout principles were also streamlined to ensure clarity and adaptability across web, social and marketing materials.
To further support the refreshed identity, a dedicated photography shoot was carried out. This provided a cohesive bank of brand imagery giving the client easy access to high-quality assets that could be used consistently across all touchpoints.
Outcome
The updated ID Packaging brand feels more confident, contemporary, and digitally ready. It retains the trust and recognition of the original identity while presenting a clearer story and stronger visual presence supporting both current growth and future scalability.
Disciplines
Brand Identity
Logo Design
Creative Direction
ID Packaging is an eco-friendly bespoke packaging provider offering custom printing and storage solutions for clients.
The brief was to refresh the existing brand identity, modernising its look and improving its flexibility particularly across digital platforms.
The Challenge
While the company had an established identity, it lacked consistency and impact in digital formats. The brand needed to feel more contemporary and vibrant while still retaining recognition and trust built over time.
The Approach
The colour palette was modernised to feel fresher and more energetic helping the brand stand out in a competitive market. Typography and layout principles were also streamlined to ensure clarity and adaptability across web, social and marketing materials.
To further support the refreshed identity, a dedicated photography shoot was carried out. This provided a cohesive bank of brand imagery giving the client easy access to high-quality assets that could be used consistently across all touchpoints.
Outcome
The updated ID Packaging brand feels more confident, contemporary, and digitally ready. It retains the trust and recognition of the original identity while presenting a clearer story and stronger visual presence supporting both current growth and future scalability.
