Disciplines
Brand Identity
Logo Design
As part of Diyàr’s upcoming residential development in Lahore, I created a curated city guide designed to showcase the character, culture, and lifestyle the city has to offer. The guide was conceived as both an editorial piece and a brand introducing Lahore through a contemporary considered lens.
The aim was to highlight key destinations, neighbourhoods and experiences that define the city, positioning Lahore as a vibrant, aspirational place to live. The design balances modern editorial layout with cultural sensitivity using refined typography, pacing and imagery to create a guide that feels informative yet premium.
Developed in conjunction with Diyàr, the city guide supports the launch of the new development by placing it within a broader lifestyle narrative connecting global living standards with the richness of local context. The result is a piece that functions as both a practical guide and a brand storytelling tool, reinforcing Diyàr’s vision of elevated internationally minded living in Lahore.
Disciplines
Brand Identity
Logo Design
As part of Diyàr’s upcoming residential development in Lahore, I created a curated city guide designed to showcase the character, culture, and lifestyle the city has to offer. The guide was conceived as both an editorial piece and a brand introducing Lahore through a contemporary considered lens.
The aim was to highlight key destinations, neighbourhoods and experiences that define the city, positioning Lahore as a vibrant, aspirational place to live. The design balances modern editorial layout with cultural sensitivity using refined typography, pacing and imagery to create a guide that feels informative yet premium.
Developed in conjunction with Diyàr, the city guide supports the launch of the new development by placing it within a broader lifestyle narrative connecting global living standards with the richness of local context. The result is a piece that functions as both a practical guide and a brand storytelling tool, reinforcing Diyàr’s vision of elevated internationally minded living in Lahore.
Year
2025
Disciplines
Brand Strategy
Brand Positioning
Brand Messaging
Naming
Tone of voice
Market Research
Brand Identity
Logo Design
Brand Guidelines
Art Direction
As part of Diyàr’s upcoming residential development in Lahore, I created a curated city guide designed to showcase the character, culture, and lifestyle the city has to offer. The guide was conceived as both an editorial piece and a brand introducing Lahore through a contemporary considered lens.
The aim was to highlight key destinations, neighbourhoods and experiences that define the city, positioning Lahore as a vibrant, aspirational place to live. The design balances modern editorial layout with cultural sensitivity using refined typography, pacing and imagery to create a guide that feels informative yet premium.
Developed in conjunction with Diyàr, the city guide supports the launch of the new development by placing it within a broader lifestyle narrative connecting global living standards with the richness of local context. The result is a piece that functions as both a practical guide and a brand storytelling tool, reinforcing Diyàr’s vision of elevated internationally minded living in Lahore.
