Dame Kelly Holmes is a Double Gold Olympic champion, her brand delivers products, services and experiences designed to inspire and support the pursuit of health, fitness, well-being and sport.

The brand positioning needed to acknowledge her current and planned (wide ranging) business activities and be appropriate to corresponding target audiences.

The Kelly Holmes brand logotype incorporates the initials K and H. The two ascenders are designed to represent the number 1, which appears twice. This is symbolic of Dame Kelly Holmes’ remarkable achievement during her sporting career as winner of two golds.

The Kelly Holmes brand is a marque of quality and inspiration.