ID Packaging are an eco-friendly bespoke packaging service. They also provide custom printing and storage for client's orders.

The challenge the client faced was they had an existing brand identity which they felt needed refreshing and needed to be more easily applied on digital formats.

The solution was to keep some of the original characteristics of the previous identity and build more of a story behind the new branding. The colour palette was refined to give a more modern vibrant feel. A photography shoot was also done to give the client more of an easy access to assets to be used on their brand materials.